We don’t want you to get lost in the crowd of faceless fashion followers, but we want you to stand out as someone that knows:

• Who you are
• What you are about
• Where you're going

NEW ANNOUNCEMENT FOR IMMEDIATE RELEASE 11/11 Chicago, IL: Launching the first complete haute couture collection of j-na couture evening wear with the latest in j-na couture accessories. 20 years in the making entitled: Completeness!

This site includes:

• All original j-na couture Haute Couture designs.
• 2011 top couture fashion reviews
• Couture-fashion resources
• Research
• Experiences from myself, J-na, a couture designer.

See your true Haute Couture self-concept develop, as you benefit from the years of couture experience and knowledge that my Couture accessories design team and I have to share.

Let’s start with defining Haute Couture. What is it? Where did it come from? What has it become? Why is it an important part of your identity and self-concept?

What is H.C.?

Haute Couture is a French term that refers to the art of creating custom-fitted clothing.

Each article of clothing is made with a single client in mind, and done in luxury high-quality materials and fabrics, with an extreme attention to detail, and made by hand by the most experienced and skilled of all designers and tailors.

Where did it come from?

The art of Couture was brought about by the need for totally unique exclusive custom dresses and gowns for the elite socialites of French society.

Imagine the humilliation of the high-class French lady arriving to a social ball in the same ready-made dress as another lady in attendance. That was an impossibility in the golden age of true Haute Couture.

The concept and Couture spread throughout Europe with Paris as the fashion hub where highly acclaimed Haute Couture designers were located.

The wealthy women throughout Europe traveled to Paris to pick out the H.C. model of dress that suited them, and then had it custom tailored:

• With expert precision to the best fit possible to their bodies
• Luxury details and embellishments of the client's choice
• In the luxury fabrics of the client's choosing
• Colors of the client's choosing

Something exclusive for each client, something never-to-be-repeated. Wikipedia

What has H.C. become?

In France H.C. has become a legally registered term that can only be applied to the Haute Couture Houses that meet the requirements of the French committee of commerce that oversees the industry. This has limited the amount of designers that can say they do H.C. in France.

Under these limiting requirements I cannot even qualify my designs to be true H.C. in France.

However, applying these restrictions to the term has become necessary, because the term has been so generalized and so marketed in recent times that it has lost its original meaning completely!

Couture has come to stand for anything from makeup to music.

Within the confines of clothing, the term is applied more readily to mass-produced ready-made designs. This is totally opposite to the original concept of true Couture which is:

• High-fashion
• Custom-made
• Hand-made
• High-quality
• Exclusive piece to each client

Why H.C. is important to you, your development, and self-concept?

True Couture is important to you because:

• You, my friend are not ready-made. You decide who you are and what you are about.
• You are not mass-produced! You are a very unique individual, with qualities and talents like nobody else!
• You are valuable, not cheap! Neither should what you wear or your image be cheap. Your image is important!
• You, my friend are an exclusive. You strive to excel, to surpass the norm, that is why what you wear should be exclusive as well.

The benefits of being in sync with who you are as an individual inside and out are marvelous! Confidently projecting who you are, and loving who you are, is invaluable.

This is what you can achieve through Haute Couture!

Through my years of creating exclusive one-of-a-kind, never-seen-before Couture accessories for my clients, I have seen it in their eyes, the empowerment this has brought them.

There is a sense of self-discovery when you can come out from hiding behind a ready-made label to display something that was made for you alone, that communicates accurately your persona in high-quality high-fashion mediums.

Even when the resources are lacking for an investment in a complete Haute Couture wardrobe, by having several key couture fashion accessories made, it is enough to bring one up out of the crowd of faceless mass-produced ready-made "copy cats" to the elite group that wears true Haute Couture.

I love it when I can aid a client to transform and take their existing department store "Made in Taiwan" wardrobe to the next level of Couture freedom by designing and hand-making true couture fashion accessories, to properly communicate who they are as an inspiring precious individual.

See my gallery of designs for examples of how ready-made clothing can be brought from drab to fab with even just one key Couture accessory.

Needless to say for me, the whole process is very liberating and it is my sincere wish that it will be a Couture state of mind that you will attain as you browse through the pages and resources available in this website.

NEW! Announcement with the Launch of j-na couture 2012 full haute couture collections!

Have you Dreamed of having a custom couture garment made, fitted , and fashioned just for you? Find out how you can have that dream realized, and best of all, not pay for it, compliments of j-na couture!

Ever wondered what it felt like for Audrey Hepburn sitting with Hubert de Givenchy in the Givenchy opulent couture house discussing the design intricacies of the black gown that would become a legend and icon after having been featured in your film, "Breakfast at Tiffany's"?

Find J-na on Facebook and find out how! Click Here!

Regards,

J-na